Sweet William

Sweet William Ltd. is one of those typical very cool boutiques in Brooklyn that you keep to yourself, lest your friends find out where your child gets all those eccentric little bits and bobsof fabulosity.

These little organic creatures, called “comfies” are a great example.

They don’t seem to be anything definitive – but don’t you just want one?

These dolls, that remind me of 1950′s housewives on mommys little helpers, are also made of recycled and organic materials.

Maybe they even look like Eastern European babushkas.

And little bags of felt creatures…farm animals….

ocean beasties…

and vehicles, should be a nice, light, easy to pack, bag of distractions.

Sweet William has lovely things.

Just don’t tell anyone.